Making a decision on where to invest your marketing budget is not an easy thing to do for a small business owner. You want to attract new customer while retaining you existing customers. The problem is, where do you get the best bang for your buck? Marketing can be expensive and you want to get the best results for your time and money.
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One of the best marketing strategies is email marketing. What is email marketing? Email marketing is the use of email to promote products or services. Email marketing can also be used for qualifying prospects and boosting customer loyalty.
The types of email marketing are….
1. Cold Emails
Cold emails are used when prospecting for new customers
2. Warm Emails.
Warm Emails are used for marketing and retaining customers
Email marketing has the highest ROI (return on investment) of all other marketing strategies. The average return for every $1 spent on email marketing is $42. That is a 4200% ROI. No other marketing strategy comes close to this high of a return.
What are the benefits of email marketing? Here are ten reasons why your company should be using email marketing….
Highest return on investment per $1 spent.
The fastest way to engage customers
People engage with email better than cold calling
Can be automated using email marketing software
Improves SEO and drives traffic to your site
Complete Control over your marketing
Build credibility with your customers
Better brand recognition
Boost sales
Targeted and personalized content
Final thoughts….
Email marketing continues to be one of the best ways to reach out to your customers and potential customers. With a $42 return for every $1 spent it has the highest ROI in marketing strategies. If you want to reach more customers and increase sales you need to invest in the power of email marketing.
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